Way to Russia is a Special Agency subsidiary created to transform the discourse about Russia. Taking its inspiration from the unique characteristics of Russia, combining primitivism and cosmology in its approach, Way to Russia communicates a true image of Russia, which is related but also detached from the prevailing political agenda. It proposes to take another perspective and does so through the format of a mainstream travel guide, which is actually used by travelers to arrange their trips and expectations when traveling to Russia.
WayToRussia.Net is currently the most popular online travel guide to Russia with the annual audience of 1 Mln unique visitors. It is also recommended by Lonely Planet, Rough Guides, BBC and The Guardian and used by many organizations worldwide: from AIESEC to Greenpeace.
Way to Russia also regularly publishes a printed and e-book guide, available on Amazon, rated 5 stars by the customers.
To introduce the primal and cosmological in the current discourse about Russia.
2000 - present
special agent Paranyushkin, special agent Perushev, special agent Mushtrieva, special agent Golubenko
~ 1 mln unique readers every year, website / book